DeMiero succeeds Lynn Lewis, who was elevated to Global Chief Marketing Officer. He will report to UM Global CEO Eileen Kiernan. Read the full article on Dallas Business Journal.
Category: UM in the News
UM has named W. Joe DeMiero U.S. CEO, succeeding Lynn Lewis, who becomes global CMO of parent IPG Mediabrands. DeMiero, a long-time Publicis executive, most recently was CEO of its Hawkeye experience marketing unit. Lewis, who was named UM’s U.S. CEO in December 2018, retains her role as global CMO of the agency, while taking
DeMiero joins from Publicis agency Hawkeye. UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and
Advertising in and around video game content is both a nascent opportunity and one with vast potential. In the US, 26.6 million people tune into esports on a monthly basis, and there are 177.7 million monthly gamers, according to Insider Intelligence. Brands are now pouring billions of ad dollars into in-game advertisements, streaming ads, and
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role—U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated
IPG Mediabrands’ UM unit has promoted Stacey Stewart to the new role of U.S. Chief Marketplace Officer. Stewart, who had been executive vice president-managing director of integrated investment, will oversee UM’s marketplace division. She is based in New York and reports to UM U.S. CEO Lynn Lewis. Stewart, who joined UM in 2010, got her career
UM Worldwide’s US CEO, Lynn Lewis, firmly believes that “you can have an impact at every single level of your career.” Not only does she have the track record to prove it, but she’s helping others experience that as well. Watch the Video on MediaVillage.
As the death of the third-party cookie looms, the industry has set its sights on email as a possible identity-linked alternative. However, this approach turns its back on consumer sentiment and blindly ignores the need for a mix of privacy-centric solutions, argues UM Worldwide’s chief digital officer Joshua Lowcock. The advertising and marketing industry prides
The honorees explain how they entered the industry and are lifting others up When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the
In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led marketers, concerned about brand safety, to pull
