Buffeted by Apple’s clampdown on user tracking, Facebook—now known as Meta Platforms—is moving quickly to revamp its ad business. Like its smaller rival Snap, whose business Apple’s changes affected even more, Facebook’s efforts include both ad tech modifications and a more intense focus on bringing merchants into the Facebook walled garden as a way of
Category: UM in the News
With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions Embracing
Creative tells a sequential story of the CREAMi’s three-step process leveraging Hulu’s customisable ad product Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behaviour, Hulu designed its Binge ad format, which uses machine learning to predict when
World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of
There is nothing that unites large parts of the world like a holiday. The Dear Santa documentary film shines a light on that phenomenon, and more specifically the 108-year-old Operation Santa program run by the United States Postal Service (USPS). During the ANA Masters of Marketing conference, the film’s architects explained why it has been
For starters, they have to acknowledge cultural blind spots Before a campaign goes live, Whtwrks’ incoming president Tamara Zachery and her teammates do a “gut check,” allowing people to be honest and share thoughts and concerns they have with the look and feel of creative—even if it’s uncomfortable. Although the agency hasn’t had any internal
The Global Chief Executive Officer of media agency UM Eileen Kiernan believes that advertising can change the world. “Who woulda thunk it?” she says at the end of our 30-minute Legends & Leaders conversation, which every practitioner and student of advertising and media needs to watch. Watch the Video on MediaVillage.
Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther’s Original, Riesen and Mamba. The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend,
Confectionery company Storck USA, which owns candy brands including Werther’s Original, Riesen and Mamba, has selected UM as its media agency of record. The selection came after a competitive pitch, but UM did not disclose the other agencies involved. GSD&M’s Chicago office was the incumbent. The agency, part of IPG Mediabrands’ global agency network, will
Misinformation about climate change — i.e. “content that contradicts well-established scientific consensus around the existence and causes of climate change” — will not be monetizable under a new Google policy for advertisers, publishers and YouTube creators. Per the company, the new policy comes at the request of advertisers who say they don’t want their ads
