Kallana Warner, SVP and client business partner, UM As a member of UM’s new business team, Warner has helped the media network secure big-name clients like Spotify and Emirates. And as global lead of UM’s Accenture account, she helped grow the consulting giant’s business during the pandemic by increasing its ad budget, rolling out a
Category: UM in the News
Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback. “Contextual advertising feels a lot like ‘back to the future’ in the sense that we have been
A new report from IPG Mediabrands calls out Facebook, Instagram, YouTube and Twitter, in particular, for allowing misinformation to spread. But the report from Mediabrands’ Magna research arm, “The Dis/Misinformation Challenge for Marketers,” also stresses the advertising community’s need to intervene forcefully to protect brands, as well as the public good. Specifically, it argues that
Investor and advertiser sources are scrutinizing Ozy after a New York Times article called into question the media company’s audience numbers and reported its cofounder Samir Rao impersonated a YouTube exec on a call with Goldman Sachs. The fallout has already begun. Ozy faces an FBI probe. Its board announced it hired a law firm
Ad giant IPG this month published a new report that says the major social networks have failed to contain the spread of false information and conspiracy theories, posing a threat to advertisers. The report went to select clients of IPG’s ad-buying division Mediabrands, which include Coca-Cola, American Express, and T-Mobile. “The Dis/Misinformation Challenge for Marketers”
IPG Mediabrands has released a new study that examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic rise in both disinformation and misinformation; which social media outlets are making strides to eliminate misleading content, and those that are
Platform policies struggle to keep pace in an increasingly dangerous advertising environment with few checks on simple inaccuracies through to deliberate disinformation campaigns A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic
A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic rise in both disinformation and misinformation; which social media outlets are making strides to eliminate misleading content, and those that are not and
The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives. The results are in for the first Campaign US BIG Awards. The BIG Awards is Campaign’s creative program identifying the best work produced in the past year across media disciplines, sectors and creative excellence. But unlike other creative
Marshall Continues Oversight of Agency’s Diversity, Equity & Belonging Efforts and Launches UM WW Media 101 Certificate Program in Partnership with Vox Media UM, the global media agency network of IPG Mediabrands, has announced the elevation of Jeff Marshall to the newly-created role of Chief Diversity Officer. In his expanded role, Marshall will continue to
