Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer — all the indisputable results of the effects of climate change on the environment. So it’s no coincidence that stories of companies looking to reduce their environmental impact on the planet have populated business headlines — and that
Category: UM in the News
Jeff Marshall discusses the next steps agencies must take in creating inclusive workplaces In today’s live edition of Remotely, Jeff Marshall, the newly appointed chief diversity officer at Interpublic Group’s UM, joins Ad Age’s Jeanine Poggi to discuss the next steps agencies must take to ensure inclusivity in the industry. UM elevated Marshall to the
This week’s agency news, people on the move and brand buzz. On the Move Bank of America’s CMO Meredith Verdone is retiring after four years in the role. The bank plans to eliminate the role as it restructures. And Christina Smedley, Robinhood’s chief marketing and communications officer, is exiting the company after one year. Camp
The “meme stock” rally that sent shares of companies like GameStop and AMC Entertainment soaring earlier this year was driven in large part by discussion on Reddit, the 16-year-old online news aggregator and discussion forum. That reflects the size of Reddit’s audience, which runs to 430 million monthly users globally, according to a presentation given
As part of its continuing effort to promote diversity, IPG Mediabrands’ UM unit has promoted Jeff Marshall to the newly-created position of Chief Diversity Officer. Marshall, previously served as senior vice president-DEB (diversity, equity and belonging), and in his new position expands his role to to promote diversity outside UM’s organization, including the launch of
The company is also partnering with Vox Media on a new recruitment program Jeff Marshall knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that. “If we actually want to do it right, we need people who are sitting in the seat
Industry executives remember that fateful day two decades ago. The 9/11 attacks physically happened in New York City, but it was a crisis that shook the entire world. In the New York-centric advertising industry, countless people remember heading to work that day as usual, ready to bury themselves in pitches and meetings and brainstorm sessions
One minute, you’re reading a dense political explainer about rumblings in Washington, or checking the weather in your zip code. Before you know it, you’ve clicked on a headline about pool noodle hacks that will completely change your life. If you’ve spent more than 15 minutes online, then this is probably a relatable experience. It’s
Ad Age’s small agency community had its say—now it’s Amp members’ turn to weigh in on the most pressing issues affecting the ad industry today Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in addition to virtually handing out a number of awards to
On the heels of a joint report estimating advertisers place $2.6 billion annually in digital media buys on publishers of misinformation, Comscore and NewsGuard are launching a new service to help thwart it. Comscore said it will integrate NewsGuard’s data into its pre-bid contextual targeting options for the demand-side platforms (DSPs) it works with, enabling
