Despite the maturation of digital advertising, major marketers still buy ads that inadvertently fund sites that propagate misinformation online. Advertisers buying automated ads online contribute as much as $2.6 billion globally in estimated ad revenue to websites peddling misinformation every year, according to a new report from measurement firm Comscore and NewsGuard, a company that
Category: UM in the News
As agencies face a talent crunch, they are re-evaluating their recruitment and retention efforts. U.S. businesses are facing a talent crunch. As of May 31, The Bureau of Labor Statistics recorded nearly 9.2 million job openings, and nearly two in three consulting firms say they’re short-staffed, according to Bloomberg News. Creative and media agencies, which
She Runs It (FKA Advertising Women Of New York) has named its Women of the Year slate for 2021. The recipients are Lynn Lewis, US CEO of IPG media agency UM; Kimberly Paige, CMO of BET and Meredith Verdone, CMO of Bank of America. The award celebrates luminaries who transform and set the pace for
Though 2020 was marked by challenges, those hardships also led to meaningful change that was long overdue: the prioritization of employee well-being, work-life balance—especially in the case of working women and mothers—and open lines of communication. For many, a top priority going forward will be preserving those culture changes and continuing that momentum. “We are
For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated. UM Canada is donating more than $100,000 worth of media to BIPOC-owned small businesses across Canada thanks to team’s efforts during UM’s fourth annual Global Impact Day. Originally launched in 2016, Impact Day is
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing. Read full article here.
Arielle Garcia, Chief Privacy Officer of IPG Mediabrands’ UM Worldwide unit, is among the 2021 inductees to the American Advertising Federation’s Hall of Achievement, which celebrates industry executives 40 years of age or younger who are “making a notable contribution to the advertising industry through both their work and philanthropic community activities.” Read Full Article
The American Advertising Federation (AAF) unveiled the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities. The seven inductees were chosen by the AAF’s distinguished Advertising Hall
NEW YORK, July 20, 2021 /PRNewswire/ — UM, the global media agency network of IPG Mediabrands, today announced that its Chief Privacy Officer Arielle Garcia has been named a 2021 honoree for the American Advertising Federation’s (AAF) Advertising Hall of Achievement. For almost three decades, the Advertising Hall of Achievement has been the premier industry
Service will shut down the short-lived, short-form video experiment that brands and users never embraced Twitter has decided to shut down Fleets, its answer to full-screen vertical video apps such as TikTok and Snapchat, after finding that users were just not flocking to the feature that launched less than a year ago. “We’re winding down
