Reddit has officially opened its doors in Australia, marking the website’s entry into its fourth-largest market. The new Australian operation will be led by country manager David Ray, who will join in the coming weeks from WooliesX, and has experience leading teams in Australia for Amazon, Twitter and Telstra. The Australian business is managed by
Category: UM in the News
“Frequency caps” are supposed to solve this problem— but it’s complicated. Ever feel like you’re seeing the same commercial on streaming platforms over and over and over again? No, you haven’t lost your mind. Repetitive ads, especially on streaming platforms, are a noticeable nuisance for anyone streaming shows on an app or connected TV. It’s
Reddit is entering the Australian market with its first locally based team headed up by former Woolies and Amazon executive David Ray. The Barangaroo office is the company’s first base of operations in the Southern Hemisphere and aims to capitalise on the growth Reddit is seeing in Australia which is its fourth largest user base,
Local Team is Open for Business in Australia Home to our fourth largest user base and growing at 40% year over year, today Reddit officially says “G’Day” to our mates in the Southern Hemisphere as we open the doors of our Australian business based in Sydney. To help fulfill our mission to bring community and
UM The Interpublic media network had a strong 2020, thanks to recent moves to develop a model built on speed, agility and human insights. And its aim to become “more than just a media agency” was buoyed by IPG’s purchase of Acxiom in 2018. In fact, in May 2021, it was named Campaign’s Global Media
This week’s agency news, people on the move and brand buzz. In the pitch room Ashley HomeStore named digital creative agency Kettle as its lead creative agency. UM was named media agency of record for NYC & Company to lead media strategy, planning, buying, data and analytics for its “It’s Time for New York City”
We All Rise Together launched last year to form a grassroots community among agency BIPOC talent and leadership. Last year, when it became clear just how much COVID-19 was devastating Black and Brown communities, Judy Jackson felt a responsibility to act. The global head of culture at WPP reached out to friends in the industry,
Verizon Media already knows a lot about what its users read and watch. An expanded partnership with Catalina will make it possible for them to tell advertisers what its users have bought, too. On Tuesday, June 29, Verizon Media and Catalina announced they were making their identity graphs interoperable. In plain English, that means the
Arielle Garcia, 29 Chief privacy officer, UM Worldwide Around 10 years ago, Arielle Garcia was hired by UM Worldwide as an administrative assistant for the lead executive on the Exxon Mobil account. Soon she was supporting eight executives and taking on special projects at the media company. “I am the person who either knows it
Deidre Smalls-Landau, CMO and EVP, Global Culture, at UM Worldwide shares insights from the virtual judging room at Cannes Lions. Let’s start with the Grand Prix. You awarded two Media Lions Grand Prix to Telenor Pakistan for 2020 and City of Chicago for 2021 – why did those entries stand out? They are, in my
