IPG Mediabrands’ UM unit has been named the media agency of record for AI-powered search startup Perplexity. The assignment includes the launch of Perplexity’s “first major brand campaign,” including media buying as as well roles as its “U.S. media advisor” and partnering on ad product development. In April, UM announced it was an “early user
Category: UM in the News
Generative AI search platform Perplexity has appointed IPG Mediabrands’ UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company’s plans to launch an ads business,
IPG’s UM consolidated jeans and clothing maker Levi’s global media business, having handled it in the Americas since 2019. Comvergence estimates the brand spent $142 million in 2023. Read more in Digiday.
Levi’s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. The IPG Mediabrands agency was named Levi’s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group’s OMD was the
Universal McCann, McCann Worldgroup, Snowflake and Zoom are early users of Enterprise Pro Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising
In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However,
IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living
UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its
UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a
