Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands’ UM unit its media agency of record. UM will handle media strategy, planning, buying and data analytics for the Behr Paint DIY, Professional and KILZ brands. The assignment follows a review and Haworth Marketing + Media was the incumbent.
Category: UM in the News
With the paint now dry, IPG Mediabrands’ UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a
Brand Buzz Kobe Bryant’s estate and Nike ended their contract after an 18-year partnership. Procter & Gamble will increase prices for baby products, adult diapers and feminine-care brands in September, citing higher costs for raw materials like resin and pulp. Apple announced a new line of iMacs with the M1 chip in a rainbow of
Over the past few months, the world has woken up to the growing threat of violence toward Asians, Asian Americans and Pacific Islanders. But to AAPI communities, the threat of anti-Asian racism—which intensified drastically since the onset of the pandemic due to scapegoating, according to critics, by political figures including former president Donald Trump and
Interpublic agencies UM and Reprise teamed up to help client CVS kick off a social media effort today to promote the eligibility of COVID-19 vaccine for all U.S. adults. The #OneStepCloser campaign, which features an original song created by Puerto Rican urban pop duo Domino Saints, utilizes a TikTok challenge asking people to share where,
With Google Chrome’s 2022 deadline to block third-party cookies looming and government regulations in some states and countries tightening, marketers have to make tough decisions right now that will either set them up for success or failure in the cookieless world. Adweek’s editors created this guide to help readers in four major industries—ad tech, publishing,
The media and marketing ecosystems presume advertising budgets are going to swing back toward contextual targeting. No one knows quite how much, but the players have already begun jockeying for position. Contextual targeting solutions, rarely the focus of past vendor pitches, are becoming pervasive, clogging up the diaries and inboxes of media buyers and publishers
Cannes Lions has announced its jury lineups for the awards to be presented during this June’s festival, which the company recently confirmed—to the surprise of no one—would be an entirely online event. That event, dubbed Cannes Lions Live, takes place from June 21 through 25. The juries will be awarding Lions across two years worth
As privacy-related issues slide up into marketing conundrums across the advertising landscape, every participant in the buy-sell equation is trying to figure out how to proceed with minimal change and maximum results. At the top of the food chain are CMOs, the execs holding the purse strings of advertising and in the seat of power.
Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking
