Brands including KitchenAid, Verizon, and Procter & Gamble are producing more documentaries than ever. Their popularity is due to streaming’s growing popularity, the rise of purpose-driven marketing, and viewers’ growing dislike of interruptive ads. Filmmakers, directors, and streaming platforms have also become more receptive to working with brands. The trend has accelerated during the pandemic
Category: UM in the News
Eager as ad buyers were for major sports like the NBA and NFL to return to TV, many were anxious about how the volume of sports on TV going from famine to feast would affect viewership. So far, the results have been a mixed bag. Live sports on TV remains the best option for advertisers
Digiday recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in early 2021. Although there has been no official announcement, it is expected to be called Discovery+. (The Information reported that Discovery filed a trademark for Discovery+ on July 10.) According to the report, Discovery+ will offer subscribers an
UM has appointed Mark Oben-Pepra as managing director EMEA for its J3 division – the specialist cross-capability team established to manage the agency’s largest regional client, Johnson & Johnson. He was previously managing partner at OMD. Read Full Article On Campaign.
Ts&Zzz is a podcast to help you fall asleep by reading the most boring text on the internet; terms of service agreements, terms and conditions and privacy policies. Launched by Scott Elchison, Manager, Partnerships, IPG Media Lab, on April 1st, the podcast’s case is that “We have all agreed to countless numbers of these contracts
The TikTok U.S. spinoff saga continues to rambunctiously roll on. At the time of writing, U.S. President Donald Trump gave his “blessing” to a proposal that — on the face of it at least— doesn’t appear to satisfy the requirements in his August executive order. TikTok’s Chinese parent company Bytedance said on Monday that the new
TikTok advertisers are now in a state of limbo, much like the app itself, which was close to a deal to continue operating in the U.S. until the Trump administration issued a new order today that would essentially hobble its future. Advertisers, agencies and marketing partners were sent scrambling to figure out what the latest Trump order
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Fiona Johnston is the CEO of media agency UM Australia. She
By UM’s Graeme Hutton, SVP, Group Partner, Media, Research Creating brand awareness is often the foundation of many ad campaigns, but equally such a KPI can be deceptively simple since there are several pitfalls to avoid. Creating or reinforcing awareness seems a clear goal, but our expectations can be based on unproven assumptions about exactly
The proverb ‘necessity is the mother of invention’ has never been as true as it is this year. We’ve adjusted the way we do business, the way we connect with friends and family, and with restrictions on the size of crowds, we are finding ways to have virtual large gatherings and concerts. New global data