YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the
Category: UM in the News
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to
Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what’s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple
Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple. The effort, dubbed “Partnership for Responsible Addressable Media,” includes Procter & Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk,
The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies. The initiative, called the Partnership for Responsible Addressable Media, will develop new standards to advance and protect foundational digital ad practices,
The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made up of representatives from
With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform’s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it
In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications
What’s going on with the UK’s coronavirus restrictions? And, how big tech made a fortune during the pandemic lockdown. Boris Johnson has cancelled major moves out of lockdown including the reopening of wedding parties and casinos in response to a rise in coronavirus cases. The Prime Minister called a press conference to announce that he was “squeezing
