With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform’s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it
Category: UM in the News
In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications
What’s going on with the UK’s coronavirus restrictions? And, how big tech made a fortune during the pandemic lockdown. Boris Johnson has cancelled major moves out of lockdown including the reopening of wedding parties and casinos in response to a rise in coronavirus cases. The Prime Minister called a press conference to announce that he was “squeezing
As the monthlong Stop Hate for Profit campaign calling on advertisers to boycott Facebook comes to an end today, many brands are still deciding whether to return their ad spend to the social network’s platforms. Some major brands that made a show of withdrawing their digital ad spends, including Chipotle, are extending their commitment to
As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better to fill that role than agency stalwart Arielle Garcia, who was most recently VP of business operations and compliance for UM’s ExxonMobil and Accenture accounts. UM CEO Lynn Lewis has
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Privacy Officer, responsible for overseeing the launch and managing the media agency’s privacy program. Garcia, who already was serving as head of UM’s business operations and compliance, will now be responsible for creating a vision and strategy for developing and implementing its privacy policies
Arielle Garcia will help guide clients through an increasingly complex landscape surrounding digital privacy law with the emergence of GDPR in the U.K. and California’s Consumer Privacy Act. UM, an IPG Mediabrands global media agency, appointed Arielle Garcia as its first chief privacy officer. She previously was VP of business operations and compliance for UM’s
IPG Mediabrands agency UM, Adweek’s U.S. Media Agency of the Year, appointed Arielle Garcia as its first chief privacy officer. Garcia will be tasked with launching and overseeing UM’s privacy program, including setting its strategic direction, developing and implementing policies and procedures and creating education and training. She’ll also be responsible for leading IPG Mediabrands’ Privacy Taskforce while
In April 2004, advertisers tried to remake TV advertising’s annual upfront marketplace. The Association of National Advertisers and the American Association of Advertising Agencies got roughly 40 brand, agency and TV network executives and even some lawyers in a midtown Manhattan board room, and the group spent five hours figuring out how to change the
Today, IPG Mediabrands’ global media agency network UM is launching its third Impact Day around the world, closing 100-plus offices in 50 countries to give staff the chance to help others. Last year, more than 80 offices shuttered their doors, up from 60 the year before, and now, the effort is bigger than ever, even