Category: UM in the News


Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity. In addition, the U.S. jury for the Young

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More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to

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IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading

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IPG Mediabrands’ UM unit this morning named Erin Quintana U.S. CEO. She succeeds Joe DeMiero, who has held the position since January 2022. A UM spokesperson said DeMiero is taking a leave of absence. Quintana, who had been UM’s U.S. Chief Client Officer, reports to Andrea Suarez, who was named global CEO earlier this year

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IPG Mediabrands’ UM has promoted chief client officer Erin Quintana to U.S. CEO to take over from Joe DeMiero, who has taken a leave of absence. DeMiero was hired into the role in January 2022 following a nine-year stint at Publicis Groupe, most recently as CEO of CRM and digital agency Hawkeye. In May, DeMiero

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General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods

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UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios,

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