UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a
Category: UM in the News
Susan Kingston-Brown takes on the role with immediate effect Chris Skinner has stepped down from his role as EMEA president of UM. Skinner had been at IPG Mediabrands for more than 17 years, joining as managing director of UM Hong Kong in 2007 before becoming CEO of UM Middle East and North Africa in 2013.
Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity. In addition, the U.S. jury for the Young
More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
In Sept. and Oct. 2023, strong new business wins for IPG’s UM and Omnicom’s PHD brought the two shops to the top of Campaign US’ media rankings tables, while the creative table remained relatively stagnant. U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from
IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading
IPG Mediabrands’ UM unit this morning named Erin Quintana U.S. CEO. She succeeds Joe DeMiero, who has held the position since January 2022. A UM spokesperson said DeMiero is taking a leave of absence. Quintana, who had been UM’s U.S. Chief Client Officer, reports to Andrea Suarez, who was named global CEO earlier this year
IPG Mediabrands’ UM has promoted chief client officer Erin Quintana to U.S. CEO to take over from Joe DeMiero, who has taken a leave of absence. DeMiero was hired into the role in January 2022 following a nine-year stint at Publicis Groupe, most recently as CEO of CRM and digital agency Hawkeye. In May, DeMiero
General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods
UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios,
