This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people
Category: UM in the News
Lynn Lewis of UM Worldwide as National Board Chair, Tiffany R. Warren of Omnicom Group as National Vice Chair and Melanie Mitchem of FCB for Mosaic Chair WASHINGTON DC, JUNE 8, 2020—The American Advertising Federation (AAF) today announced that Lynn Lewis, US CEO of UM Worldwide will serve as Chair of the National Board of Directors, July 1, 2020
Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media companies can and should respond to false information published by accounts with significant audience reach. Twitter CEO Jack Dorsey, to his credit, took responsibility for the decision. It’s important to call out that Twitter’s decision
U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view. The death of George Floyd, an unarmed black man who died late last month after being arrested by a white police officer, has sparked protests across the country, many of which have flared into
Interpublic media agency UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for
Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls
The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today. Blazing the A.I. trail, collapsed silos for integrated media, technology and creative, content scaled with audience precision and big data. Those, in a nutshell, are all the components which form a winning media agency for the modern
Energizer Holdings has consolidated its global media account with UM, part of IPG Mediabrands. The St. Louis-based manufacturer of batteries had already awarded its North American media business to UM last year. WPP’s Wavemaker had been handling media planning and buying for Energizer in a few global markets including Australia. According to COMvergence estimates, Energizer spent $70
Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,
Battery, portable lighting and automotive care products manufacturer Energizer Holdings has named UM as its global media agency partner, expanding the IPG Mediabrands agency’s previous scope of work with the company. UM began working on media planning and buying duties for the flagship Energizer brand in North America early last year, with the relationship later growing to
