Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
Category: UM in the News
Forrester is out with a new evaluation of 10 holding company-owned media agencies. According to the report, part of Forrester’s “Wave” series, Interpublic’s UM, Omnicom’s OMD, Publicis Groupe’s Starcom and Dentsu Aegis Network’s Carat are “leaders” in the space based on scores awarded across 29 criteria that were grouped into three categories: current offering, strategy
IPG Mediabrands’ UM unit has been named the media agency of record for E&J Gallo Winery, the world’s largest family-owned winery and distiller. The assignment includes strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio, including Barefoot Cellars, Apothic, Dark Horse, La Marca and New Amsterdam
The world’s largest family-owned winery has chosen UM as media agency of record. IPG’s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,”
E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in a
NEW YORK, May 26, 2020 /PRNewswire/ — UM, the global marketing and media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for E. & J. Gallo Winery (Gallo), the world’s largest family-owned winery and the acclaimed producer of award-winning wines and spirits. UM will take on strategy, planning, buying, research, and data
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, the lab chats with Warren Webster, CEO of Atlas Obscura, about the current state of the travel industry under the impact of COVID-19, how his company is pivoting to virtual experiences in response to the
Last month, a story I’d written had just gone live. I punched a few keywords into Google search to pull it up so I could grab the link. That was when I noticed a publication called the “New York Times Post” had also just published a story with the exact same headline. When I clicked
In the eighth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, the lab hosts UM Global Chief Strategy Officer Hamish Kinniburgh, Managing Partner-Decision Sciences Josh Bock, Senior Vice President-Analytics Tara Connington, and Global Chief Product Officer Huw Griffiths to introduce the agency’s new “Consumer Demand Forecaster,” a new tool for predicting fluctuations in consumer demand
As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. But will everyone—users and advertisers alike—be able to pin their way through the pandemic? Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. Pinterest has also been
