Energizer Holdings has consolidated its global media account with UM, part of IPG Mediabrands. The St. Louis-based manufacturer of batteries had already awarded its North American media business to UM last year. WPP’s Wavemaker had been handling media planning and buying for Energizer in a few global markets including Australia. According to COMvergence estimates, Energizer spent $70
Category: UM in the News
Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,
Battery, portable lighting and automotive care products manufacturer Energizer Holdings has named UM as its global media agency partner, expanding the IPG Mediabrands agency’s previous scope of work with the company. UM began working on media planning and buying duties for the flagship Energizer brand in North America early last year, with the relationship later growing to
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
Forrester is out with a new evaluation of 10 holding company-owned media agencies. According to the report, part of Forrester’s “Wave” series, Interpublic’s UM, Omnicom’s OMD, Publicis Groupe’s Starcom and Dentsu Aegis Network’s Carat are “leaders” in the space based on scores awarded across 29 criteria that were grouped into three categories: current offering, strategy
IPG Mediabrands’ UM unit has been named the media agency of record for E&J Gallo Winery, the world’s largest family-owned winery and distiller. The assignment includes strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio, including Barefoot Cellars, Apothic, Dark Horse, La Marca and New Amsterdam
The world’s largest family-owned winery has chosen UM as media agency of record. IPG’s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,”
E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in a
NEW YORK, May 26, 2020 /PRNewswire/ — UM, the global marketing and media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for E. & J. Gallo Winery (Gallo), the world’s largest family-owned winery and the acclaimed producer of award-winning wines and spirits. UM will take on strategy, planning, buying, research, and data
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, the lab chats with Warren Webster, CEO of Atlas Obscura, about the current state of the travel industry under the impact of COVID-19, how his company is pivoting to virtual experiences in response to the