As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. But will everyone—users and advertisers alike—be able to pin their way through the pandemic? Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. Pinterest has also been
Category: UM in the News
In the era of social distancing, avoidance may be the order of the day. But that shouldn’t be the case when it comes to advertising against news. Interpublic’s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video
In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists Lin Liu (UM China and Mat Maroni (UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look
Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories NEW YORK – May 7, 2020 – UM, the global marketing and media agency network of IPG Mediabrands, today released
Consumer demand for cars could begin to recover this month in the United States after steep declines due to the coronavirus pandemic, but the hard-hit travel and dining industries will likely continue to face difficult times, according to a major U.S. advertising agency. The new forecasts on Thursday from Universal McCann, a unit of advertising
Even before COVID-19 hit the world, the gig economy was blossoming within adland, but now, the freelance world could have an even bigger surge due to the pandemic. In recent weeks, holding companies, independent agencies of all sizes and brands have all gone through layoffs, furloughs and other cost-cutting measures. Campaign US asked industry experts
In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. We looked at the slumps, spikes and surprises in Canadian media data and asked buyers to
The term ‘Fear of Missing Out’ (FOMO) entered the global lexicon around 10 years ago. In the age of continual digitalization and disruption today, this fear of missing out has in fact intensified, especially for the younger generation. On social media, staying connected with the network of friends that they have amassed, and keeping them
In the fifth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Chief Digital & Global Brand Safety Officer Joshua Lowcock speaks with The Washington Post Chief Revenue Officer Joy Robins about how COVID-19 is driving news consumption, what readers want, and how brands can work together with publishers to get their brand
