In the fourth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, UM Global CEO Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO Norman de Greve. “Our hope is that the action that we take today create meaningful, long-lasting relationships with the customers we
Category: UM in the News
Everyone is talking about the “new normal,” but no one knows exactly what it means or how it will evolve in the coming months. Over the last few weeks, adland has been rife with layoffs, salary cuts, Zoom pitches, remote productions and more – and the industry will likely have to continue to adjust to
Google’s success originated in one simple insight from its founders who realized that the sprawling, chaotic mass of material that was cascading onto the world wide web could be tamed by ranking search results according to their popularity. They have not looked back since, making millions from online advertising off the back of the algorithms
From smart cities to connected homes to connected cars, across APAC, statistics reflect promising returns for tech companies and a range of industries already making a beeline for the region. IHS predicts there will be at least 88 smart cities worldwide by 2025, and APAC will account for 32 of them or more than 30%
From Executive of the Year Lynn Lewis of UM to Rising Stars Arafel Buzan and James Kelly of Mindshare Media can no longer be put into a box. Brands are asking agencies for more guidance than ever as they try to navigate consumer privacy, personalization, heaps of data and more. This year’s Media All-Stars offer
In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab’s “Floor 9” media futures podcasts series feature a series of guest speakers including Foursquare CEO David Shim and others addressing issues such as brand safety, media spending, sports programming, eCommerce, influencer marketing, and a variety of other
While it may be tempting for marketers to block coronavirus-related news due to brand safety concerns, media experts believe there may be a better strategy. All publishers are writing about COVID-19 right now, and consumers are consumed with the content. Many advertisers have historically blocked all news, so where does necessary – yet potentially risky
From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic. Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. Read Full Article on Media in Canada.
When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And
