When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And
Category: UM in the News
Who: Sobeys and FCB, with UM Canada for media. What: “One Big Family,” a new video about the grocery chain’s newly created Community Action Fund, which is empowering its more than 1,500 food and drug stores across Canada to address their community’s most urgent needs during the COVID crisis through food bank donations, gift cards, meals for
Consumers are tuning into digital audio differently now that home is the new office. As fewer listeners commute due to the coronavirus pandemic, downloads for podcasts are declining. But there are bright spots, as genres such as science, cooking, health, news and kids’ music see a surge. Advertising is another story. Podcast creators are seeing
By UM’s Sharon Soh Social media has redefined the boundaries of connection and community, and with more than 1.73 billion people in APAC using social networks in 2019 as reported by eMarketer, the meaning of social interactions for young people in this region has been stretched, segmented and reinvented. In this new world of infinite
Zulu Alpha Kilo has created a COVID-19 awareness campaign with a simple, two-word message: “Stay Home.” “What [we’re] asking the industry to do is: let’s all come together, let’s all pool resources to do what we can do, which is spread the message, not the virus,” says Zak Mroueh, the agency’s founder and CCO. Like
From the moment officials rushed in to disrupt the March 11 tip-off between the Oklahoma City Thunder and the Utah Jazz, everything changed. Not just for basketball, but for every professional sports league. Within days of the NBA season being suspended, the NHL, MLB, MLS and leagues around the world began to topple like dominos.
By UM’s Sharon Soh One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps within an umbrella app, or perhaps it is actually not really an app as much as an operating system for smartphones. Now, mention
Even as traffic to news websites has surged of late because of the constant demand for updates on the COVID-19 pandemic, publishers are downsizing their staff and cutting pay due to slumping ad revenue. One problem the sites are facing is that advertisers are working with ad-tech companies that, in trying to prevent those brands from appearing on particular
While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was 5B which debuted at the 2019 Cannes Film Festival as
Powerful storytelling was the theme among the finalists for the 2020 Digiday Content Marketing Awards. Best Branded Podcast finalists include standouts from Dell Technologies, Mental Floss, PrettyLittleThing, Rogers & Cowan, Stack Overflow and Weber Shandwick, each using audio for unique messages. Rogers & Cowan in particular worked with Granity Studios to produce The Punies, a
