Category: UM in the News

From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic. Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage

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When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And

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Even as traffic to news websites has surged of late because of the constant demand for updates on the COVID-19 pandemic, publishers are downsizing their staff and cutting pay due to slumping ad revenue. One problem the sites are facing is that advertisers are working with ad-tech companies that, in trying to prevent those brands from appearing on particular

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UM US (Global Headquarters)
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