Category: UM in the News

While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was 5B which debuted at the 2019 Cannes Film Festival as

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Powerful storytelling was the theme among the finalists for the 2020 Digiday Content Marketing Awards. Best Branded Podcast finalists include standouts from Dell Technologies, Mental Floss, PrettyLittleThing, Rogers & Cowan, Stack Overflow and Weber Shandwick, each using audio for unique messages. Rogers & Cowan in particular worked with Granity Studios to produce The Punies, a

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Female entrepreneurs can find opportunities for growth through mentoring and networking By: Christina Adranly There’s never been a better time to be a woman in business. This Women’s History Month, we are celebrating the explosion in the ways women have to connect with each other. A new crop of female-only social networking apps like Bumble Bizz, Ellevate

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Maryland lawmakers quietly approved HB 732 late last week, which imposes a 10 percent tax for every digital ad sold by companies such as Google and Facebook. The legislation also applies to smaller companies, but at a lower tax rate based on annual global gross revenues. Businesses with $100 million or more in revenue are taxed at 2.5 percent;

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Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus. The companies have come together to serve public service announcements as publishers are being hit by rampant keyword blocking around the virus and other terms associated with it. “The group of us are coming together to make

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The TV, streaming and digital video industry is already undergoing a seismic shift. The coronavirus outbreak stands to accelerate that shift in some respects and reshape it in others. It’s hard to imagine a pandemic coming at a more critical time for the TV, streaming and digital video industry. With March Madness, the NBA and

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around

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A Thursday New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted

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