Maryland lawmakers quietly approved HB 732 late last week, which imposes a 10 percent tax for every digital ad sold by companies such as Google and Facebook. The legislation also applies to smaller companies, but at a lower tax rate based on annual global gross revenues. Businesses with $100 million or more in revenue are taxed at 2.5 percent;
Category: UM in the News
Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus. The companies have come together to serve public service announcements as publishers are being hit by rampant keyword blocking around the virus and other terms associated with it. “The group of us are coming together to make
The TV, streaming and digital video industry is already undergoing a seismic shift. The coronavirus outbreak stands to accelerate that shift in some respects and reshape it in others. It’s hard to imagine a pandemic coming at a more critical time for the TV, streaming and digital video industry. With March Madness, the NBA and
Dawn Reese is Senior Vice President, US Managing Director for UM Studios. In this role, Dawn leads the UM Studios team and practice across all U.S. offices, partnering with client business leaders to create strategic business plans and oversees creative content strategies that drive client business objectives. With over 20 years of media and marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around
In an effort to highlight the important work that nurses do and solidify the company’s position as a long-standing advocate for the profession, Johnson & Johnson created the feature documentary 5B. Produced by UM Studios and J3, UM’s dedicated media unit for Johnson & Johnson, the film tells the story of Ward 5B, the first AIDS ward
A Thursday New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted
Shinola has chosen UM to lead all media duties across the U.S. The Detroit-based retail company, known for luxury watches, has asked IPG Mediabrands to take on all strategy, planning, buying, research, and data and analytics media duties. “We look forward to working with UM, an agency that has a proven track record of driving
Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review. “We’ve been growing our relationship with the Shinola team for some
Twitter became the latest social media player to copy Snapchat’s popular format of disappearing stories. The company on Wednesday shared details on “Fleets,” which it describes as “a way to share your fleeting thoughts.” People can view Fleets starting today, but must visit a user’s profile page to do so. Twitter is currently testing Fleets
