Category: UM in the News

Shinola has chosen UM to lead all media duties across the U.S. The Detroit-based retail company, known for luxury watches, has asked IPG Mediabrands to take on all strategy, planning, buying, research, and data and analytics media duties. “We look forward to working with UM, an agency that has a proven track record of driving

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Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review. “We’ve been growing our relationship with the Shinola team for some

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By Joshua Lowcock , Op-Ed Contributor, 2 hours ago As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the

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Enyi Nwosu, Mindshare partner and head of strategy, has joined UM UK as chief strategy officer. He will lead the agency’s strategy team and its content arm UM Studios, as well as “identifying and embracing new thinking that will drive momentum and growth across all of UM’s clients”. He will report to chief executive Rachel Forde.

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UM US (Global Headquarters)
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