According to Pew Research, about 86 percent of women ages 40–44 are moms. And of those moms, seven in 10 become part of the workforce in America. Pew also says that mothers are now the primary (or sole) source of income for 40 percent of American households with children under 18 years of age. Knowing that
Category: UM in the News
This trailer is for the branded feature documentary 5B. Directed by Dan Krauss and Paul Haggis via Saville Productions, the 5B documentary was picked by SHOOT as the Best Work of the Year in its rundown of weekly Top Spots and other marquee projects. 5B debuted at the Cannes Film Festival as part of its Special Screenings lineup this past May
Action camera company GoPro has decided to stick with incumbent UM on its global media account, following a competitive review. UM first won the GroPro business in the second quarter of 2015. According to Comvergence, GoPro’s estimated global net spend is $20 million. Other consultants tell Campaign US that the media spend could be closer
Energizer Holdings is expanding the remit of IPG’s UM to include media agency of record in the U.S. for Armor All, a line of car care products. UM was awarded Energizer’s North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also awarded media duties
Armor All has selected IPG Mediabrands’ UM as its media agency of record. The assignment comes in the wake of Energizer acquiring Armor All earlier this year. Energizer named UM as its media agency of record for North America in February. In addition to winning the Armor All account, Energizer also expanded its media agency
UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which was back in June awarded its first Cannes
IPG Mediabrands’s UM media and marketing agency tapped Dawn Reese, formerly a top exec at RTL Group’s now-defunct StyleHaul, to head UM Studios. Reese has been named senior VP, managing director of UM Studios, the agency’s creative content unit. She is based in L.A. and reports to Brendan Gaul, UM’s global chief content officer and head of UM
Anthony Plant becomes EVP, global president of J3, replacing Eileen Kiernan who is now global CEO of UM Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM’s dedicated media unit for Johnson & Johnson, the agency’s largest global client. Effective immediately, he replaces Eileen Kiernan who last
Former IPG Mediabrands Japan CEO Succeeds Newly-Appointed UM Global CEO Eileen Kiernan NEW YORK – SEPTEMBER 16, 2019 – UM, the full-service marketing and media agency network of IPG Mediabrands, today announced the appointment of Anthony Plant to EVP, Global President of J3, UM’s full-service dedicated media unit for Johnson & Johnson. Effective immediately, Plant
IPG initiated a series of high profile executive changes. IPG CEO Michael Roth announced the news in an internal memo this morning ahead of a wider announcement. Philippe Krakowsky was promoted to the position of chief operating officer after serving as chief strategy and talent officer for over a decade, responsibilities he will continue in
