A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes. “5B” is the story of a group of nurses at San Francisco General Hospital in the 1980s who established a ward to care for AIDS patients. Made by UM Studios New York, Highway 61 Films and
Category: UM in the News
Brendan Gaul says although the Johnson & Johnson documentary ‘5B’ is based on a 35-year-old story, it is ‘more relevant’ today. IPG Mediabrands’ UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency’s content studio. The win is for “5B,” a documentary UM Studios produced for client Johnson & Johnson on the San
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France, Italy, Ireland, New Zealand, Norway, Spain, Switzerland and the UK. Just Eat wants to streamline and simplify its agency arrangements
Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s iconic brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and
IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately. Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne
UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in
Heineken has appointed IPG Mediabrands agency UM as its agency of record in Australia without a pitch, AdNews can reveal. The brand, which has its marketing and distribution managed by Lion locally, confirmed the appointment to AdNews. The business had sat with Zenith for a decade, but now moves to UM as of next month
American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world. MediaLink managed the review. All competing agencies were
Mortgage lender Quicken Loans has selected IPG Mediabrands‘ UM to handle media following a lengthy competitive review dating back to January of this year. UM is in the process of opening a permanent office in downtown Detroit to serve Quicken Loans, which is headquartered there. “We went through a very intentionally long process to make sure we found
Interactive television ads are increasingly providing meaningful engagement for both brands and viewers. “It’s that direct access and ability to understand something in the moment that I think is really interesting,” says Jon Stimmel, Chief Investment Officer at global media and advertising agency UM. What needs more refinement is marketers’ understanding of specific households for audience
