General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods
Category: UM in the News
UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios,
UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. The IPG agency will handle all strategy, planning, buying, analytics, performance and commerce efforts across at least 35 markets. The incumbent was GroupM’s Mindshare. … Read more on Digiday.
General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG’s UM as its global media agency of record. The incumbent was Mindshare, part of WPP’s Group M, which had held the account since 2015. The review was led by Mediasense. UM will now handle
IPG Mediabrands’ UM unit has been named the global media agency of record for General Mills, following a review. UM will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands as Cheerios, Nature Valley and Pillsbury. The assignment includes “the support of our customer marketing
General Mills has appointed Interpublic Group of Cos.’ UM as its global media agency of record following a review led by Mediasense. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across over 36 markets, according to a statement by the agency. GroupM’s Mindshare previously handled media in the U.S. and most
In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech. It’s just the latest move by media agencies — given the
Some planners, buyers and visiting reps may take media department receptionists for granted, but that’s now almost impossible to do at UM’s West 33rd Street offices, where the agency unveiled a new, state-of-the-art commerce lab dedicated to beloved UM receptionist Marva Sealy. The lab is named Marva’s and dedicated to Sealy, who has been the
The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout
She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is