Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on the Columbia brand following a competitive review. The Portland, Oregon-based company will work with a team of agencies including 215 McCann for brand and creative, UM for media and analytics and Weber Shandwick for public relations. McCann’s assignment is
Category: UM in the News
Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions
For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,
UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media, having handled
Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review.
IPG Mediabrands shop UM has been named the media agency of record for online travel provider Expedia.ca
UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and
Agencies have to change, digital transformation and big data open up more scope for customers.
Incidents like these led Nandi Dias to conceptualize a project named WorkToLiveToWork. Through this initiative, Dias is urging CEOs/HR heads to help Mumbai-based companies to implement flexible office hours.
