UM, which counts BMW as a client, is using AI to optimize media buying and planning.
Category: UM in the News
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.
It’s all mobile, and we have too many devices, we have too much content. We have all these things, and there’s one thing we’re not getting more of and that’s time.
“In an extremely challenging year, UM prides itself on constant overcomes and results achieved. From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of advertisers.”
UM Philippines has been named media AOR for Del Monte, the branded food and beverage production and distribution company.
The morning keynote interview at the SHIFT // Programmatic Video & TV Ad Summit was with Jon Stimmel, Chief Investment Officer, UM. Watch Jon’s full keynote, here.
