The job of media practitioners is getting more complex in the advent of technology, hence the Malaysian Media Awards 2017.
Category: UM in the News
CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within within an organization.
“Art and science play a very strong role when it comes to outdoor,” says Chad Stoller, Global Chief Innovation Officer at UM.
BMW India has appointed Lodestar UM as its strategic media partner. Effective July1, 2017, this mandate will include media investment and st
Kim has 24 year’s industry experience. MJ first joined UM in 2007 as Director of Media Planning, before serving as UM General Manager.
When women succeed, countries succeed. American women in particular play a key role in collaborating with their counterparts from all around the world to create life-changing professional development opportunities that promote women’s success and leadership both at home and abroad.
Known for her innovative approach to media (and less so for a short voiceover career), UM’s U.S. CEO, Kasha Cacy, oversaw a 9% increase in revenue for the firm’s U.S. business last year, with a slew of new clients and successful defenses of existing ones.
Coming up with a new approach to media planning is no small feat.
Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets.
Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI.
