Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets.
Category: UM in the News
Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI.
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia.
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
Kasha Cacy sat down with MediaVillage for Leaders & Legends Interview Series.
The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand, Duroflex.
“This phenomenon is only going to increase, because the big thing happening in media is audience-driven planning and buying,” said Daryl Lee
The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.
The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India.
