Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual bus ride on the Martian surface cleaned up at awards shows throughout 2016.
Category: UM in the News
At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
UM’s ‘Make Lego the Star of Christmas’ was the star of the MFA Awards, picking up three awards and the Grand Prix.
Karen Hunt doesn’t miss the good old days of gut-instinct movie marketing, but she’s glad she saw it firsthand so she can fully appreciate today’s near-scientific approach.
B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities.
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Lion has handed its $54 million media business to UM following a competitive pitch.
