IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce
Category: UM in the News
Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the
Here in the UK, we at UM use the opportunity of Impact Day to support charities and causes close to our hearts – charities we work with across the year in various capacities. But on this particular day that work feels extra special because we know we’re doing it along with thousands of colleagues around
IPG Mediabrands’ global media agency network UM, held its sixth global Impact Day, “Building a Better Future” on July 20, across more than 50 countries and 120 offices worldwide. The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of
IPG Mediabrands’ global media agency network UM held its sixth global impact day last Thursday across more than 50 countries and 120 offices worldwide. The event, initially launched in 2016 under UM’s corporate social responsibility unit better world, is a day dedicated to community service and care. Across Australia around 200 UM-ers worked alongside a chosen charity to give back. In
UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, “Building a Better Future.” The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of community and care. “As we continue to focus our efforts
The parent group of the Flora brand, Upfield, has appointed UM to its global media account. UM, part of Interpublic’s IPG Mediabrands, came out on top after a competitive pitch. The incumbent was Dentsu X. The result of Upfield’s media review follows the company appointing Lucky Generals to its pan-European creative business without a pitch
UM says its “2022 momentum” included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok. But the big news for UM Media in 2022 was the expansion of its scope for Amex to support 25 markets, expanding beyond planning and buying to global measurement, analytics,
UM has appointed new U.S. leaders under CEO W. Joe DeMiero, who took over U.S. operations of the IPG Mediabrands agency at the start of 2022. The appointments include recently hired executives Grant Ogburn as chief growth officer; Myia Thompkins as chief strategy officer; Preston Larson as chief planning officer and Brendon Volpe as chief
UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with