The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Category: UM in the News
Lion has handed its $54 million media business to UM following a competitive pitch.
Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome.
UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million.
As was exclusively reported by exchange4media in April, Coca–Cola India had initiated a multi-agency media review.
Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.
Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare.
Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA).
The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television.