UM Global CEO highlights that platforms are developing new social behaviors and brands will be a part of this. He also says that mobile video and mobile e-commerce represent a key opportunity for LatAm.
Category: UM in the News
Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year.
Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it’s hard to write an original introduction every time. It’s because the skill sets and priorities of the honorees are that much more original.
UM Hong Kong has been shortlisted in four categories as part of Marketing Magazine’s “Agency of the Year” Awards.
H&M has tapped Interpublic Group’s UM as its new media agency in the U.S., according to an internal memo that the agency sent out.
Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets.
Lodestar UM has bagged the media duties of Zivame post a multi-agency pitch.
McCormick Canada has chosen UM as its media agency of record, following an account review that launched in the U.S. last year.
One of the biggest benefits of the plethora of data is that it can help shape the use of ads to better serve a brand’s business objectives, says Kasha Cacy, President UM US, in this interview with Beet.TV.
Named media agency of the year for the first time at the Dubai Lynx, UM MENA’s chief executive, Chris Skinner, tells Iain Akerman why the aw
