One of the biggest benefits of the plethora of data is that it can help shape the use of ads to better serve a brand’s business objectives, says Kasha Cacy, President UM US, in this interview with Beet.TV.
Category: UM in the News
Named media agency of the year for the first time at the Dubai Lynx, UM MENA’s chief executive, Chris Skinner, tells Iain Akerman why the aw
UM’s win of Johnson & Johnson’s global media business last October awed even the marketer’s global CMO Alison Lewis. Not a bad outcome for a self-described “underdog” going up against larger network competitors.
Sony has consolidated much of its media agency business, with the bulk landing at MediaCom and UM. The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation.
For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!
UM, part of IPG Mediabrands, has promoted Jon Stimmel to become its new chief investment officer. He succeeds David Cohen, who last month was promoted to president of sibling firm Magna Global U.S.
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic (NYSE: IPG) agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets.
Optus has overhauled its media and creative agency arrangements.
Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too much personal information is collected online, while 28% says Internet ads are annoying, per UM Media in Mind.
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out above their competitors in delivering gains for their C-suites bosses and boardrooms.