The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.
Category: UM in the News
Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. The win comes post a multi-agency pitch. The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH.
CVS has awarded its business to Interpublic Group of Cos’ UM, concluding its pitch that began this spring, according to people familiar with the matter.
Jägermeister has teamed up with Vice and it’s electronic music channel THUMP to launch a new suite of content via Vice’s in-house content agency Virtue and media agency UM, to build on the brand’s music credentials amongst a progressive millennial audience. Done by aligning the icon, credibly, with global electronic music culture.
Degussa, a German retailer specialising in precious metals, has appointed UM Singapore as its agency-of-record for media planning and buying. As a first time advertiser in Singapore and Asia, the company did not hold a pitch for the account.
Coca-Cola Co. has selected UM, part of IPG Mediabrands, as its lead media agency for North America, the companies confirmed Friday.
Coca-Cola Co. has selected UM as its lead media agency for North America, ending a review that began in the spring.
At the Word of Mouth Marketing Association’s Summit in 2010, Steve Knox, then CEO of P&G’s in-house word of mouth marketing agency, Tremor, gave a compelling talk entitled “Why People Talk.” Knox found that consumers talk when we give them an element of surprise that does not fit inside their existing expectations about the brand.
One of the highlights of the recent Video Ad Summit was the keynote conversation with David Cohen, Chief Investment Officer at Universal McCann. David is one of the foremost digital thought-leaders in the advertising industry and oversees billions of dollars of client spending.
A simple story told well. That’s the key to good communications. We are people, after all, not robots. And it’s people who tell the stories, not technology. But technology in media does give us the ability to find people fast.
