A simple story told well. That’s the key to good communications. We are people, after all, not robots. And it’s people who tell the stories, not technology. But technology in media does give us the ability to find people fast.
Category: UM in the News
Century Ply has moved its entire media AoR to Lodestar UM. Mindshare is the incumbent agency, which has been handling the account for more than a decade.
Singapore Prisons Service has appointed UM to handle its social media account, following a pitch involving at least nine other agencies.
When a senior advertising executive who handles money matters appears at an industry event and speaks his mind in a public forum, as Universal McCann Chief Investment Officer David Cohen did at last week’s Online Video Advertising Summit here in New York, everyone should pay attention.
Jack Smyth, communications strategist from Initiative, and Chris Colter, strategy director at UM, have collected the Young Lions Media Lions Gold at the Lions International Festival of Creativity Awards gala ceremony overnight.
UM Malaysia is the number one media agency in the world for the second time in a row, as per RECMA’s June 2015 Networks Diagnostics Report. UM Malaysia scored the highest score of 26 points to its credit in the recently-released global research report, to retain the No 1 position.
Home-grown innovation and creativity are the driving forces behind Brand Hong Kong’s latest global marketing initiative.
Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.
Lisa Utzschneider, SVP, Sales, Americas, Yahoo and David Cohen, CIO, Universal McCann discuss the future of programmatic digital video at the BrightRoll Video Summit
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.