Programmatic is a “super-baby”, which has developed from infant to adult in two years, and must be seen in the context of that maturity, says UM global chief executive Daryl Lee.
Category: UM in the News
Clean & Clear was a fading brand in the Johnson & Johnson portfolio, no longer relevant to its teen target and desperately in need of a marketing makeover.
See the Real Me – Jazz has made the YouTube Ads Leaderboard for the month of March!
The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., has elected UM U.S. President Kasha Cacy to its Board of Directors.
UM Thailand has been awarded the media planning and buying account for Chinese telecommunications giant Huawei.
UM Greece has added pharmaceutical powerhouse Mylan N.V. to its growing list of clients.
UM London is celebrating three account wins. In addition to signing new clients E&J Gallo Winery and The Economist, our London office successfully defended the media planning account for FSCS Communications.
While UM has been involved in programmatic buying for nearly five years, it’s recently begun investing in a slate of technology to bolster its work in this area, says David Cohen, Chief Investment Officer at UM
Old El Paso has partnered with UM London to launch a pop-up at London’s Victoria station in celebration of Cinco de Mayo day today (5 May).
Social marketing agency Society and UM have launched Instagram’s first Australian age-gated campaign, a continuation of the award-winning Creatures of the Night work for Jägermeister that debuted in 2014.