IPG media agency UM has appointed Sasha Savic Global CEO. He will report to Mediabrands Global CEO, Eileen Kiernan, who was in the UM role before being promoted last summer. Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO at MediaCom for nearly a decade. GroupM announced it was merging
Category: UM in the News
As we kick off Black History Month 2023, top agencies share how they’re celebrating Black culture and art, championing Black talent and investing in Black creatives this month and all year long. … UM Worldwide To celebrate Black History Month, UM will be hosting ‘Ginger & Soul’ as part of our ‘Real Talk’ panel series
Media agency UM has won media agency of record for the ACT government after a highly competitive tender process. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required. Brett Elliott, managing director government at UM Canberra, said his team was
Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series. Watch the videos on Campaign.
It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. That’s in large part why both holding companies and independent agencies have rushed to grow their commerce media units — it’s a new vein of
It’s not exactly a miracle on 34th Street, but you could validly call it a miracle one block over where IPG Mediabrands’ UM unit is headquartered. This morning the agency announced its “Dear Santa” branded entertainment documentary promoting the United States Postal Service’s “Operation Santa” program, has been picked up as a six-episode series by
Santa Claus is coming to Hulu. On Monday, global media agency UM and indie development and production studio Traverse32 announced that Dear Santa, The Series, a six-episode spinoff of the agency’s award-winning Dear Santa documentary, is coming to Hulu. Like the documentary, the series focuses on the United States Postal Service’s Operation Santa program. Each
The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020. Two years ago, the United States Postal Service (USPS) teamed up with IPG mediabrands’ global media agency UM to create a documentary called Dear Santa, highlighting the Postal Services’ annual Operation Santa holiday initiative, in which
If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing
Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive. In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a
