UM has been appointed by the Qatar Financial Centre (QFC) Authority’s to its media account across key global regions.
Category: UM in the News
UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning across the EMEA, APac and North American markets, it said in a statement issued 15 December.
It may come as a surprise to the public, but some of the world’s best advertising agencies, creative or media based, are located in Malaysia.
This past month, UM leaders around the globe have been recognized for their leadership and advancements in the media landscape.
Last month, UM launched the latest edition of its ground-breaking global research series, Wave, at a kick-off event in central London.
UM U.S has been named one of the 40 Best Places to Work in Advertising & Media by Advertising Age!
UM’s Effie tally continues to grow, with offices from Poland, Ukraine and Czech Republic bringing home another ten awards (collectively) including a Grand Prix for UM Poland!
UM Germany has added DA Direkt, a subsidiary of the Zurich Insurance Group, to its prestigious list of clients.
The huge success of the ALS Ice Bucket Challenge charity fundraiser underscores how weak most advertisers have been at creating shareable online content. Brands have largely struggled to discover the secrets of social media sharing.
Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research.