Category: UM in the News



This past month, UM leaders around the globe have been recognized for their leadership and advancements in the media landscape.




UM’s Effie tally continues to grow, with offices from Poland, Ukraine and Czech Republic bringing home another ten awards (collectively) including a Grand Prix for UM Poland!  



The huge success of the ALS Ice Bucket Challenge charity fundraiser underscores how weak most advertisers have been at creating shareable online content. Brands have largely struggled to discover the secrets of social media sharing.