By Emily Tan Four Asia-Pacific agencies have made it into Recma’s November ranking of the world’s top 10 most competitive media agencies: UM Malaysia (No. 1), Carat China (No. 6), Maxus India (No. 7) and Carat Hong Kong (No. 8). Recma’s Network Diagnostics report is based on the research company’s qualitative evaluation of agencies in
Category: UM in the News
UM has retained the NBN Co media account following a competitive pitch.
One employee described UM as having “the resources of a big company with the attitude of a small one,” and that sentiment seems present throughout the workforce at this media-agency group.
UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties by True Value, the national hardware cooperative. The award came after a formal review.
Last month, dozens of the UK’s most exciting digital companies opened their doors for OpenCo – part of NewCo Festivlas – which was hosted in the UK by IPG Mediabrands and tech City UK.
UM World Markets have signed three new business accounts with wins in Greece, Malaysia and Turkey.
Following a competitive pitch, UM is proud to announce the win of True Value in the United States.
In today’s era of media fragmentation, old models simply don’t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions.
Online video content doesn’t just lift online video marketing results – they can improve the overall outlook for TV ads, too.
A wholehearted embrace of programmatic technology alone is not enough to ensure that brands reach the “big moments” with their campaigns, UM’s global CEO Daryl Lee has warned.
