A wholehearted embrace of programmatic technology alone is not enough to ensure that brands reach the “big moments” with their campaigns, UM’s global CEO Daryl Lee has warned.
Category: UM in the News
“A good idea is powerful and it doesn’t have to be expensive because it travels by word of mouth,” says Nagisa Manabe, chief marketing and sales officer at the US Post Office.
Two UM clients were inducted into the Adweek Brand Genius Class of 2014. Trudy Hardy, VP Marketing, BMW of North America, LLC was honored along with Matt Jauchius, EVP, CMO Nationwide Insurance at a gala reception in New York City on September 30.
UM enjoyed an outstanding showing at Festival of Media LatAm (FOMLA), taking home two Gold and one Bronze for work out of Panama and Honduras! See below for the winning campaigns.
UM Poland has secured three nominations for this year’s Polish Effie awards.
UM Australia has placed fourth on this year’s BRW Best Places to Work List – edging towards the top when it comes to the best places to work in Australia.
Following a competitive, cross-agency pitch, global office supply giant Office Depot, Inc. has named UM and McCann as its media and advertising agencies of record. The move comes as part of Office Depot, Inc.’s overall efforts to consolidate resources while expanding its advertising and marketing activities to further reach and engage customers.
Following a competitive review and detailed pitch process, UM MENA has retained the media planning and buying account for L’Oréal in the Middle East & North Africa region.
Office products marketing giant Office Depot has selected Interpublic’s McCann and sibling media shop UM for North American creative and media chores respectively, after a review the company confirmed Tuesday.
McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer.