Office Depot has tapped Interpublic Group’s McCann and UM as its advertising and media agencies of record, the retailer said on Tuesday.
Category: UM in the News
The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold.
Inquiring minds who find inspiration in research is the core business of Universal McCann, a media company that, far from promoting products only, create the stories that drive the most recognized brands.
UM global chief executive Daryl Lee and US Post Office chief marketing and sales officer Nagisa Manabe have both been added to the line-up at this year’s Festival of Media LatAm.
Jack Daniel’s has unveiled a new music strategy starting with the launch of its Jack Rocks campaign in partnerhip with music magazine NME.
UM has revealed plans to expand its multi-million dollar deal with Facebook, which covers the US, to give clients more Facebook access globally.
UM is to look to expand its recently announced two year multi-million dollar US deal with Facebook globally as it looks to give its clients greater access to the social media platform.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Facebook has inked a nine-figure, two-year deal with Interpublic’s media-buying shop UM.
A collaboration between UM Amsterdam, Microsoft and 22tracks.com has resulted in winning a Favorite Website Award (FWA) for the music discovery service.