Lodestar UM has won the media account for IndusInd Bank, one of India’s new-generation private banks.
Category: UM in the News
UM offices in CEE are celebrating multiple new account wins in Poland, Romania and Slovakia.
UM London has won the media planning and buying account for Rockstar Games, creator of the Grand Theft Auto and Max Payne series. UM was selected over three other media agencies following an extensive pitch process.
ABS Autoherstel has appointed UM Amsterdam as its media agency of record.
With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. There was no multi-agency pitch involved.
McCain Foods Canada has named IPG Mediabrands unit UM its media agency of record following a competitive review. The assignment was previously with AOR Media Management.
UM Singapore has also recently added Singapore Sports Council (SSC) to its list of clients, taking on all media responsibilities for the government agency for a period of two years. The contract began in July.
Following a competitive, multi-agency pitch, UM Shanghai has been awarded the media buying and planning responsibilities as well as digital for METRO in China.
Media agency UM, part of IPG Mediabrands, has promoted Kasha Cacy to the post of U.S. president.
UM has a new head of U.S. operations.