H.J. Heinz Co. has selected Interpublic Group’s UM to support media buying and planning in the U.S. and Canada and Omnicom Media Group to handle its larger international business.
Category: UM in the News
H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom’s OMG networks were awarded planning and buying responsibility for all international markets while Interpublic’s UM won those media responsibilities for Heinz in the U.S. and in Canada, sources said.
This is the story of how a retailer defied category conventions, and became the beacon of play in a retail sea of ‘sales’. An Australian first in attitude, behavior and execution.
UM Netherlands has officially announced the launch of UM Studios, UM’s content creation division, with Arthur Herpel and Marnix Tellings leading the new division.
Congratulations to Graeme Hutton and Kevin Moeller on being featured in The Digital Metrics Field Guide: The Definitive Reference for Advertisers, Marketers, Media Brands and Researchers.
UM’s Patricio Shilton and Lucia Parodi have won the local Media Lions Competition in Argentina.
UM has announced it has taken on the U.S. and UK media planning and buying business of SportsYapper, the new social application for sports fans. While the UK will be SportsYapper’s first national launch, the account was originally won by UM in the U.S.
After a competitive pitch against incumbent agency, Carat, UM Malaysia has been named Southern Lion’s official media and digital agency of record. As of April, UM now handles the $18 million business including media buying, planning, strategy, and digital.
UM is proud to announce the win of Build-A-Bear Workshop in both the United States and United Kingdom.
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.