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Luxury brands like De Beers and Fendi look to target global travellers by creating content that travels across borders.
Demand for luxury brands among global shoppers visiting the UK is on the rise, with tax-free spend up 22 per cent in 2013. But brands need to understand shoppers’ cultural nuances if they want to build lasting relationships.
The Wave 7 rollout continues to gain worldwide momentum.
UM Japan’s Sonya Zolotaryova was awarded top honors in the 43rd Prize Essay Contest hosted by the Japan Advertising Agencies Association (JAAA).
UM recently launched a new study, Shared Stories: The New Global Luxury Storyteller, heralding the rise of the new ‘global’ traveler and providing brands with a powerful roadmap for how to target a group that now accounts for 50 percent of all luxury spend.
Two of UM’s key clients, Sony Pictures and the U.S. Postal Service (USPS) have partnered on a campaign to promote Priority Mail and the upcoming release of Sony’s The Amazing Spider-Man 2.
UM Hammertime, organized by UM Amsterdam in conjunction with MAGNA Global, raised a record amount of € 1.975.000 ($2.7 million) in gross media value for charity clients MS Research and War Child.
Following successful launches in the U.S. and UK, UM Studios, UM’s branded content division, is set to expand across select markets in Asia Pacific.
Following a highly competitive pitch involving MediaCom and Starcom, UM Australia has been awarded the media account for Coca-Cola South Pacific.
UM offices in the Philippines, Singapore and Turkey all recently celebrated new business wins.
UM is proud to announce that Daryl Lee, Global CEO, has been named to the Cannes Lions International Festival of Creativity Awarding Jury in the Media Lions category.
