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Category: UM in the News
Social TV is poised to become one of the most important global forces in advertising over the next 10 years.
Kasha Cacy never planned to go into advertising, yet alone drill deeper into the complexities of media. But after landing her first job as an Accenture programmer, she got involved with marketers who were looking for technological change.
A new global study produced by UM, a division of IPG Mediabrands, was launched today and identifies a new consumer segment in the luxury space, the “global luxury citizen”.
UM plans to roll out its content creation unit UM Studios across certain markets in Asia, including Malaysia, India and Japan in the next couple of months, Scott Donaton, global head of content for UM Studios, told Campaign Asia-Pacific.
This month, UM Germany partnered with Europe’s first social media TV channel, Joiz, to launch Wave 7.
Inspired UM rose to the top spot in 2013, becoming Estonia’s largest media agency. For the first time in its history, the agency secured over €10 million ($13.7 million) in billings – the largest amount ever for an Estonian media agency – enjoying 21% growth over the previous year.
B4U Aflam, the Arabic-language Bollywood film channel, has appointed UM Dubai as its new media planning and buying agency for the MENA region.
Tourism and Events Queensland, the Queensland Government’s lead marketing, experience development and major events agency, has appointed UM as its media strategy and planning agency for future domestic and New Zealand campaigns.
Online gambling marketing firm Cashcade Ltd., the owner of the Foxy Bingo and Cheeky Bingo internet bingo brands, has awarded its media planning and buying contract to UM London.