Following a hard-fought review and pitch against the MENA region’s major media players, UM Dubai has successfully landed the regional media planning and buying account for Sun & Sand Sports.
Category: UM in the News
Viewability continues to be an important issue for video advertisers. How do you know that your ads are being shown where they’ll be seen? And how do you that the impression metrics you’re seeing reflect actual views by humans that could become customers?
Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users, continued its global roll-out with a recent launch in Greece. This launch marks the second year that Wave has reached the Grecian shore line.
UM London has been named Microsoft UK Agency of the Year for 2013.
The Japanese Tourism Agency (JTA) has signed UM Spain to manage its print and digital media activity. Co-ordinated out of the Japan office, UM responsibilities will cover several European markets including Spain, Italy, Belgium, the Netherlands and Poland.
After a highly competitive pitch, UM Germany has won the European media account for Bridgestone, the world’s largest tire and rubber manufacturer.
Following a four-way competitive pitch, South African Airlines (SAA) has awarded its digital buying media account to UM London.
UM International has been appointed to manage the global media account for Regus, representing the global workplace provider in 100 countries.
UM has rolled out its content creation arm UM Studios for the first time outside of the US, having hired James McAllister as content director.
Having recently taken the postition as CEO of one of the world’s largest advertising agencies, Universal McCann, we chatted to the South African powerhouse, Daryl Lee, about his favourite local ad of all time, truth in advertising and how to power dress.