Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users, continued to build momentum across the globe, with successful launches in Athens, Chile, India, Mexico, Singapore and Southeast Asia.
Category: UM in the News
UM London celebrated the holiday season by launching a unique, festive video campaign for Microsoft’s flagship operating system, Windows.
UM Germany has recruited Uwe Schubert and Gene Lee Engler as Strategy Directors. The two bring a creative, new approach to strategy to UM, having entered the strategic universe from different directions.
UM Wells Fargo team, partnering with Muse & Acento, won the Grand Prize at the ANA Multicultural Awards. The Grand Prize recognizes excellence in a total market campaign that features strong multicultural insights and execution.
UM Sweden, Norway and Denmark celebrated the end of the year with a new business win by securing online dating giant Match.com.
UM Germany ended the year with another new business win, signing frozen food company FRoSTA.
Following a comprehensive six-month pitch, the world’s leading cosmetics company, L’Oreal, has elected UM as its regional media partner in South Eastern Europe (SEE).
UM Japan has signed Hachette Collections, securing two campaigns – the Nostalgic Train Collections and Knit/Crochet – slated to begin in February.
The last time the United States men’s team won an Olympic gold medal in the two-man bobsled competition was 1936, when Franklin D. Roosevelt was in the White House and a gallon of gas cost 10 cents.
Both Dr, Reddy’s and flydubai have signed UM Romania as their media agency.