Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured media, according to Nielsen.
Category: UM in the News
UM is building a greater presence on social media with the addition of the UM YouTube Channel. Created to enhance the UM social media presence, the UM YouTube Channel will be a wonderful resource for all things Curious.
Ian Rohin, International Client Business partner, was honored as one of Min’s 2013 Sweet 16. The list honors executives from advertising agencies and clients whose support of magazines are essential to the industry’s success.
On September 24, UM launched Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users. The launch was kicked off with successful events in both London and New York City.
BIOK Laboratory has signed UM Lithuania for its media buying services.
Rumbo, a major online European tourism and leisure travel agency, has selected UM as its media agency in Spain.
Adriana Cisneros calls her company’s Miss Venezuela franchise — the most watched event in Latin America — the region’s equivalent of the Super Bowl.
But as lucrative as the beauty pageant is for the Cisneros Group of Companies, it’s basically been a one-day event — until now.
An annual social media study covering 65 countries has found that learning is a key driver of the use of social media for Australians.
For the study, Wave 7, the IPG Mediabrands agency surveyed people in 65 countries, including the UK, the US, India and China. It found that 73.4 per cent own a smartphone, up from 44.8 per cent just a year earlier.
BuzzFeed is working with two media agencies — indie shop Horizon Media and Interpublic Group of Cos.’ UM – to teach them how to produce BuzzFeed-style posts for clients and better understand the audience data behind the posts.