The Hershey Co. has selected Interpublic’s UM as its global media buying and planning agency following an eight-month review. Hershey, which has significantly boosted its ad spending this year, had used multiple media agencies across the globe.
Category: UM in the News
Danny Devriendt, CEO, UM Belgium, is the third most influential advertising executive on Twitter according to Business Insider and Twitter audience measurement platform, PeekAnalytics.
Arianna Huffington, Chair, President and Editor-In-Chief of the Huffington Post Media Group, paid a visit to UM’s Los Angeles office on Wednesday, July 10, as part of UM LA’s Curiosity Speaker Series.
Who doesn’t love pizza? The UM Tokyo team recently won Domino’s Pizza Delivery account.
National Garden Scheme (NGS) has awarded tactical buying duties to UM London. NGS gardens welcome approximately 750,000 visitors annually with proceeds of over £2.5 million each year being distributed to nursing, caring and gardening charities.
UM Poland has won the full-service, online media pitch for Twist, a brand of Bakoma yogurt. The announcement followed an intensive two-stage pitch. UM Poland’s new partnership commenced last month, with a TV and online campaign encouraging consumers to dance the TWIST.
After a review that began in March, Nationwide Insurance has consolidated media duties with UM. The Interpublic Group of Cos.’ shop will now handle digital and traditional media-planning and buying, as well as analytics.
David Cohen oversees media activities worldwide for Universal McCann, the global media company that is a unit of Interpublic Group, and is the agency’s go-to guy for digital media strategy.
Ad blockers are booming, users are becoming more volatile and sensitive to a variety of touch points simultaneously. The online advertising industry has to face new challenges. Adzine speaks with Sven Weisbrich, CEO of Universal McCann Germany, about the current challenges for brand management and campaign management
UM London has become the first UK media agency to launch its own curated newsfeed smartphone app, designed specifically for Microsoft’s Windows Phone. The free app has been created in association with media partners InSkin Media, ITN Productions and Metro.