TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing. TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence. Brands
Category: UM in the News
Campaign US announced the winners at a virtual ceremony on Thursday, April 28. Best Media Strategy (500K-100MM) – Bronze Johnson & Johnson, Essence, and UM/J3 for Aveeno Skin Health Startup Accelerator See the full list of winners on Campaign US.
Rachel Forde, chief executive of UM UK and Ireland, and Trevor Johnson, head of global business marketing, EUI, at TikTok, are to co-chair the jury for the Media Week Awards 2022. The commercial media industry’s most prestigious awards opened for entries earlier this month. Forde said: “I couldn’t be more pleased to be co-chair of
Eight agencies from across the UK, Denmark, Canada and Australia are competing for the coveted Creative Agency of the Year at Campaign’s third Global Agency of the Year Awards. Three British shops – St Luke’s, The Brooklyn Brothers and Uncommon Creative Studio – are on the eight-strong shortlist alongside two businesses from Canada (Rethink and
Campaign speaks to high school students and their teacher about their perceptions of advertising and whether they would consider a career in it. We also talk to UM about their Futureproof Academy. Attracting talent from diverse backgrounds has been a perennial challenge for the advertising and media industry. The media agency UM has taken a
In its second year, the program continues to facilitate entry of underrepresented groups into advertising and media through free industry education, mentorship and bespoke programming Today, Vox Media, the leading modern media company and UM, the global media agency network of IPG Mediabrands, announced the latest programming update and a new partnership with the American
UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she
Aditi Mishra has been appointed the new CEO of Lodestar UM, India. “She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as a Management Trainee and has worn many a hat over the years, driving large client relationships in a business role to leading Strategy and Product as
Takeoff & landing Continuing a hot streak over the last several months, IPG’s UM won hearing aid maker Eargo’s media business, which had been handled in part by MMSI. Duties include media strategy, planning, buying, SEO, and analytics. Read the article on Digiday.
Hearing-aid manufacturer Eargo named UM its media agency of record. The account was previously handled by MMSI. UM’s recent wins include Grubhub, Enterprise Holdings, Tonal, Storck USA, Behr Paint and NYC & Company. Read the article on Ad Age.
