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UM Worldwide UM is the agency of “firsts,” known for disruptive ideas and innovations that set new industry standards and propel media and marketing forward on critical issues like equity, brand safety and data ethics & integrity. UM’s global network operates in 130 markets, with 3450+ employees. We work with clients to create media plans

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She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is

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IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce

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In its fifth year, the select group of advertising, marketing and media insiders launches a thought leadership series aimed at tackling the biggest industry challenges and showing how creativity can drive brands’ growth. On July 18, Ad Age and Meta convened on the 47th floor of Meta’s brand-new New York headquarters at 50 Hudson Yards

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