Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its
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From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta’s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands’ desires while nurturing a distinctive and engaging
IPG Mediabrands’ global media agency network UM, held its sixth global Impact Day, “Building a Better Future” on July 20, across more than 50 countries and 120 offices worldwide. The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of
IPG Mediabrands’ global media agency network UM held its sixth global impact day last Thursday across more than 50 countries and 120 offices worldwide. The event, initially launched in 2016 under UM’s corporate social responsibility unit better world, is a day dedicated to community service and care. Across Australia around 200 UM-ers worked alongside a chosen charity to give back. In
UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, “Building a Better Future.” The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of community and care. “As we continue to focus our efforts
In honor of Disability Pride Month, Amp leaders spotlight the brands championing disability inclusivity year-round Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to
Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to be done to ensure representation, access and inclusion for people with disabilities. Part of that
Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down. Since
After a three year impasse over the transatlantic transfer of Europeans’ personal information, the EU and the US have come to a new agreement that will restore the open exchange of consumer data. It’s a welcome change for the ad industry. The EU and the US Monday reached an agreement on cross-border data transfers, bringing
The parent group of the Flora brand, Upfield, has appointed UM to its global media account. UM, part of Interpublic’s IPG Mediabrands, came out on top after a competitive pitch. The incumbent was Dentsu X. The result of Upfield’s media review follows the company appointing Lucky Generals to its pan-European creative business without a pitch
