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As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart

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Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now

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The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout

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The U.S. head of commerce is one of Ad Age’s 2023 40 Under 40 honorees Amie Owen has “actually been on a tear, getting the UM Commerce name out there,” she said. Owen is the U.S. head of commerce at global media agency UM, a part of IPG Mediabrands, which is making advances in retail

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Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating

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UM Worldwide UM is the agency of “firsts,” known for disruptive ideas and innovations that set new industry standards and propel media and marketing forward on critical issues like equity, brand safety and data ethics & integrity. UM’s global network operates in 130 markets, with 3450+ employees. We work with clients to create media plans

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